Brought to you by the Center for Professional Development with a special thank you to the content writers and presenters, Shari Steinbach, MS, RDN, and Ellie Wilson, MS, RDN.
Health and Wellness has become a customer value proposition at supermarkets and is being focused on by many retailers both large and small. Shoppers are looking for affordable ways to stay healthy and the educational background of the registered dietitian nutritionist puts them in the unique position to impact consumer shopping behaviors right at the shelf. Supermarkets are becoming health and nutrition providers and RDNs serve as a professional and credible liaison to customers, driving loyalty to the store as a trusted resource for health solutions. One of the biggest challenges for the retail dietitian is to successfully show and communicate how their role has a positive impact on the business. Although this may be difficult, it is not impossible if you understand the retail world and what is important to measure. This module will explore the roles registered dietitian nutritionists may hold in the retail setting and provides a variety of tools and information to successfully measure and communicate return on investment (ROI) for these positions.
CPE Level: 2
Suggested Learning Need Codes: 7180, 4020, 1070
- Describe meaningful measures of success that are important to retail nutrition programs and how to communicate ROI effectively to retail leadership.
- Discuss at least three planning elements for setting up programs and initiatives with ROI in mind.
- Identify ROI strategies based on in-store, vendor and community collaborations.
This e-learning self-study includes web links and resources for additional Online Learning opportunities.
The course includes PDF files of the speaker presentations and handouts as well as a downloadable CPE certificate.
The Certificate of Training program consists of four separate modules that build on each other. To receive the certificate associated with this training, all four modules and related tests must first be completed and a subsequent final post test exam in Module 4 must be passed with a minimum of an 80 percent in order to receive the Certificate of Training. The Certificate of Training can then be downloaded and printed from the site.
Immediately following the purchase, you will receive an access email for the module. This email contains a link which will remain active for 30 days once the link has been activated by the user.
This product is approved for individual use only. Only the registered participant is eligible for continuing professional education units.
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