Crossing the Finish Line: Leveraging Your Expertise Across the Diverse Media Spectrum for Winning Results

Have you built a strong social media presence, but are spinning your wheels trying to parlay your online expertise into radio, television, and print opportunities that highlight your position as THE nutrition expert? Consumers are seizing upon nutrition and diet messages from social media, even though this information is disseminated by ""influencers"" who have no qualifying background in dietetics, and their messages are based upon sensationalism, not science.

But these influencers are not going away - and neither is social media! RDNs need to leverage social platforms to make their voices heard, but they cannot overlook the power of traditional media! Leave this session poised to interview for TV, radio, magazine and online publications by knowing where to look, what to wear, and how to pivot off of a difficult question. This panel, featuring a live demo and lecture between a past Academy spokesperson and seasoned New York media editor, will deliver the strategies that get RDNs noticed by editors, allowing them to deliver sound, science-based nutrition advice that resonates with a diverse range of consumers across multiple platforms. Ethical conundrums that are prevalent in both social and traditional media will also be addressed.

Planned with the Nutrition Entrepreneurs Dietetic Practice Group.

CPE Level: Level 2
CPEU: 1.0

Performance Indicators

• 1.1.8 Adheres to the Standards of Professional Performance for RDNs.
• 2.1.4 Uses a variety of media to deliver information.
• 2.1.8 Delivers accurate and credible messaging.

Learning Objectives

• Upon completion, participant will be able to list three key components of a desirable media pitch.
• Describe the RD role in both traditional and social media.
• Upon completion, participant will be able to conduct an interview for print, television, or radio outlets.

Speakers

• Bonnie Taub-Dix
• Tiffany Ayuda