This product is free for those who attended FNCE® 2018.
Regardless of where we work, information sharing has become more intense and competitive. This session will examine the use of social media and other vehicles of communication for thought leadership and positive impacts on public health, and will explain why professional branding and powerful communications are essential for science based professionals in today's health and well-being conversations. Themes to be explored include management of professional versus personal brands in and outside of the workplace, powerful tools and resources for branding and messaging, and the art of communicating on timely and controversial topics to strengthen one's brands.
CPE Level: 2
Learning Codes: 1090, 6010, 1010
- Identify how to take control strategically and manage professional and personal messaging using social media and other communication tools
- Demonstrate thought leadership with communication tactics that support and expand the image of the attendee, profession and other parties
- Create content that communicates and reinforces our position as nutrition experts and represents professional viewpoints on current events, hot topics and controversial issues
Planned with the Committee for Lifelong Learning