Beer, Hollywood and Nutrition Research: It’s All the Same Story

This product is free for those who attended FNCE^® 2018.

People love stories. They are entertained by them. They learn from them. And they repeat them. But the true power of a story lies in its underlying structure…the narrative. The session examines the elements of a powerful narrative, showing how it has proven effective from the earliest tales centuries ago to the most powerful scientific papers and presentations. The session looks briefly at how our brains are structured to process narrative and open up a new world of effective communication.

CPEU: 1.5
CPE Level: 2
Learning Codes: 1130, 9020, 1070

Learning Objectives

• Describe the fundamentals of effective communication.
• Identify how narrative shapes the message and those listening.
• Recognize narrative in all great communication, from politics to movies to science.

Speaker

• Michael Strauss, PhD

Moderator

• M. Katherine Hoy, EdD, RDN

Planned with the Committee for Lifelong Learning.