This product is free for those who attended FNCE® 2018.
David Donnan, senior partner and global food and beverage expert will present A.T. Kearney's recent studies of over 7,000 global consumers which highlights a fundamental shift in consumer behavior. Its core finding is that we are witnessing a transition to an influence-based consumer model, supported by the power of digital media and social networks. In addition, the shift to a patient focused model of healthcare coupled with the advent of mobile and wearable technologies have created a fundamental force in consumer choice – one based on measurable health outcomes. How are our diets being affected by the combination of DIY health, technology and our understanding of nutrition?
CPE Level: 2
Learning Codes: 1020, 8110, 8018
- Describe emerging technologies in the realm of fitness and nutrition.
- Explain how consumers are using technology to adjust their lifestyles and eating habits.
- Execute strategies to better meet patients' and clients' needs in the context of fitness and nutrition technology.
- Kimberly Kirchherr, MS, RD, LDN, CDE, FAND