This product is free for those who attended FNCE® 2017.
Become an influencer through online video! Whether you are just starting out, getting into your video-making groove or have the hang of it, these RD video pros will help you step-up your game (they have collectively hosted and/or produced over 1,000 videos for national media, reaching hundreds of millions, over the past 10 years).
Why video? There are 25 billion video views per day between YouTube, Facebook and Snapchat—and those numbers are only predicted to go up. Dietitians need to be on the forefront of healthy food and nutrition videos. From conception to creation to promotion, we will walk you through the essential how-tos so you can make engaging, entertaining recipe or nutrition videos that both hook your target viewer and tap into a new audience. You will walk away with tips and tricks to help you solidify your branding niche, increase engagement, grow traffic and, ultimately, take your video viral.
CPE Level: 2
Learning Codes: 1090, 1100, 1130
- Conceptualize video topics, and write scripts, that are on-target for food, cooking, nutrition and health.
- Create more shareable videos and optimize their promotion (how, when and where to share).
- Improve on-camera presence and implement best practices to make videos a marketable tool to work with clients, get referrals and engage new fans.
- Holley Grainger, M.S., R.D.
- Lisa Valente, MS, RD
Moderator and Program Planner