445. Engaging Low-Income Shoppers with a Mobile App

FNCE Recorded Sessions from 2017

This session will review our process, learnings, and available early results.

  • SKU FNCE17445
Member Price
$32.00
Nonmember Price
$37.00

This product is free for those who attended FNCE® 2017.

In-person nutrition and food education programming is abundant, but participation is not always realistic or practical. The use of mobile applications to drive healthy eating and shopping behaviors has increased in recent years, but with limited attention towards low-income shoppers. Share Our Strength collaborated with Savvy Apps to develop a mobile application that focuses on empowering families to stretch their food resources and put healthy meals on the table. Using an explanatory mixed methods approach, the Gretchen Swanson Center for Nutrition, led the evaluation to assess the extent to which patterns of behavior around key food resource management competencies are impacted. This session will review our process, learnings, and available early results. Expert speakers will offer advice for effectively developing an app for whatever audience is being targeted, along with evaluation strategies to assess impact. Strategies planned to keep users engaged will also be shared.

CPEU: 1.5
CPE Level: 2
Learning Codes: 1020, 4070, 9020

Learning Objectives

  • Discuss considerations to properly build an app for whatever audience is being targeted.
  • Summarize the challenges and opportunities associated with evaluating outcomes among app users.
  • Identify strategies to encourage mobile application uptake within existing systems of programming or care

Speaker

  • Amy Yaroch, PhD
  • Richard Yarmosh

Moderator

  • Leigh Ann Edwards Hall, MPH, RDN
  • SKU FNCE17445