This product is free for those who attended FNCE® 2018.
"Clean eating" has grown from an emerging trend into a full-blown food fad. Dietitians have likely heard buzz about clean eating on social media or fielded clients’ questions on how to read ingredient lists. As consumers' most trusted source for advice on which foods to eat or avoid, dietitians are uniquely positioned to help consumers navigate the often confusing waters on clean eating and food ingredients. This session will equip attendees with the knowledge and confidence to answer questions about the science, safety and role of several commonly-used ingredients. Presenters will analyze detailed consumer research on food ingredients and clean eating to help attendees better understand the perceptions that drive this trend. The panel will also share communications strategies to help dietitians take a science-based approach to answering clients' questions or communicating about the topic online.
CPE Level: 2
Learning Codes: 2030
- Identify consumer attitudes, behaviors and trends around the topic of clean eating
- Answer clients' questions, clarify misperceptions and engage in social media discussions on clean eating.
- Differentiate between natural and artificial versions of ingredients consumers are trying to avoid
- Kavin Senepathy, BA
- Kris Sollid, RD
- Satya Jonnalagadda, PhD, MBA, RDN