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How to Build a Strategic Plan: The Inside Look at the Future of DBC

In this Masterclass, discover the purpose and key steps of a strategic plan and how to create change through strategic plan implementation. Uncover how DBC created its Strategic Plan.

Member Price $48.00

Nonmember Price $60.00

DPG/MIG Price $0.00


This product is free for DBC members.

This webinar was presented live on January 19, 2021.

Though businesses may meet certain business targets, some businesses may fail to recognize their full potential if they do not plan strategically. In this 2-hour Masterclass with Jennifer Seyler, MBA, MS, RD, discover the purpose of a strategic plan, identify the key steps in a strategic planning process, and identify models for strategic analysis. Then, you'll identify the purpose of a change agenda and how to begin strategic plan implementation. Throughout the webinar, you'll uncover insights into DBC's strategic planning process as it created its most recent Five-Year Strategic Plan in a case study format.

Live DBC Masterclasses include 2.0 CPEU, interaction throughout the class with the instructor and other participants, along with pre-class assignments from the instructor and post-class assignments to promote additional learning. The first 30 students (up to 10 non-members) will receive additional one-on-one engagement from the instructor. The Recorded DBC Masterclass provides 2.0 hours of CPEU.

CPEU: 2.0
CPE Level: 3
Learning Need Codes: 1070, 7180, 7010, 7070
Performance Indicators: 2.2, 4.2, 14.1

Learning Objectives

  1. Identify the relationship between strategic foresight, thinking and planning
  2. List at least four tools to use to develop and execute upon in a strategic plan
  3. Explain the purpose of a strategic plan and its role in year-over-year program of work development


Jennifer Seyler, MBA, MS, RD

Jennifer Seyler is a vision-driven, goal-focused executive with a proven record of achievement and innovative thinking. Currently the CEO of Business Strategy and Operation Consulting, LLC, Seyler combines her knowledge of nutrition and her business acumen to provide clients with services such as strategic planning, annual operating plan development, brand positioning, and competitive market analysis. She contributes to the growth of the dietetic profession by leveraging her business intellect within a variety of organizations, including serving as the current Chair for the Dietitians in Business & Communications Practice Group, and the Strategic Planning Chair for the Illinois Academy of Nutrition and Dietetics. She is currently a mentor within the International Mentoring Association Gold Accredited Elmhurst University Center for Professional Excellence Mentoring Program, a Guest Lecturer for Dominican University teaching nutrition communications, and an Adjunct Professor at Elmhurst University, teaching consumer behavior. Seyler earned her Master in Business Administration in Market Research from Elmhurst University, Strategic Marketing Certificate from Northwestern University, her Master of Science in Nutrition and Registered Dietitian credentials from the University of Illinois, her Bachelor of Arts in biology from Augustana College, and her Personal Training credentials from the National Academy of Sports Medicine. Seyler also spends her time with her family – husband Eric, Major (9) and Levi (8), and two dogs, Maxi and Sadie – plus running.

Release Date: January 19, 2021


Educator Publication Review Program

We are honored to offer a complimentary electronic examination copy (temporary access) for books being considered for adoption, and a complimentary print or electronic desk copy for books adopted for use in an undergraduate or graduate course or in a dietetic internship