Practices that can Make or Break Success in Designing and Delivering Communications - Prepare to Succeed: Attend to the Details and Set the Stage

This product is free for DBC members.

This webinar was presented live on March 16, 2021.

This webinar is part 1 in a 3-part series on Practices that can Make or Break Success in Designing and Delivering Communications.

Careful preparation helps an event to come off with minimal problems and allows a nutrition communicator to concentrate on the reason for being there—to communicate effectively. A well-planned and well-executed event or program is a pleasure for all involved—the organizers and the participants. In this webinar, featuring principles, strategies, and tips from Chapters 33 and 34 in Communicating Nutrition: The Authoritative Guide, webinar participants will learn how to plan and preside over a successful communication event, whether in-person or online.

CPEU: 1
CPE Level: 2
Learning Need Codes: 1130, 6060, 4020, 7120
Performance Indicators: 2.1, 4.1, 1.6

Learning Objectives

1. Describe practical strategies to prevent and overcome logistical problems for in-person and online communications
2. Describe strategies for effectively moderating communication events whether in-person or online
3. List the components of a professional introduction

Speakers

Barbara J. Mayfield, MS, RDN, LD, FAND

Barbara J. Mayfield, MS, RDN, LD, FAND is a nutrition communicator with expertise in business, academia, community programs, professional writing, and speaking. Barb served as Editor-in-Chief for the Academy of Nutrition and Dietetics’ Communicating Nutrition: The Authoritative Guide, published in 2020. As president of Nutrition Communicator, LLC, she leads other nutrition professionals to hone their communication skills and more effectively reach diverse audiences. Barb’s presentations are engaging and interactive, tailored to the audience, up-to-date, reality-based, and inspiring. Barb enjoys giving keynotes, concurrent sessions, longer workshops, and webinars.

Marianne Smith Edge, MS, RD, LD, FADA, FAND

Marianne Smith Edge, MS, RDN, LD, FADA, FAND is Founder and Principal, The AgriNutrition Edge, a consultancy committed to assisting food, health and agriculture organizations across the food value chain to better understand and navigate the changing consumer environment through strategic positioning and communications. Marianne is an agriculture native, a 6th generation farm owner and produces the bi-monthly Meet Met at the Table blog and The AgriNutrition Edge Report newsletter. She is also a senior associate for The Context Network & serves on the Board of Advisors for FLM Harvest.

Marianne brings over 30 years of experience to her clients as an experienced communicator, strategic planner, and facilitator. She is a nationally and internationally recognized speaker in consumer insights and food systems and sustainability issues.

Marianne is a former president of The Academy of Nutrition & Dietetics and a member of the Institute for Food Technologists (IFT) and the American Society for Nutrition (ASN). She is a co-author of over 25 peer-reviewed publications and a member of the Board of Editors for Nutrition Today. Marianne served two terms on the USDA National Research, Extension, Education, & Economics Advisory Board, the advisory board to the Secretary of Agriculture. Marianne serves on the Kentucky Hunger Task Force and the Foundation for Healthy Kentucky Board.