Understand Consumers For Long-Term Business Success: Masterclass Series Part 1

This product is free for DBC members.

This webinar was presented live on February 9, 2023.

Part 1 in a 2-Part Masterclass

Sustained sales isn't just about a great product or service; it is also about understanding the consumer -- meeting their needs, understanding their motivation, knowing where they are and when. In fact, according to a Salesforce report, 76% of consumers expect companies to understand their needs and expectations. This means that if a business owner doesn't understand what a customer wants before the consumer tells them, the consumer is likely taking their business elsewhere.

This workshop teaches participants how to leverage consumer behavior information, segment audiences, position specific audiences, and how to market based on where a consumer is within their decision making process. Communication between participants will take place via email, Zoom, quizzes, readings, Padlet, an online cork board, and the instructor, Jennifer Seyler, CEO of Business Strategy & Operation Consulting.

The event will be a two part series, with each session being recorded so participants can still complete the session even if they can’t attend both sessions live.

CPEU: 2.0
CPE Level: 3
Performance Indicators: 2.1.1, 2.1.3, 11.3.6

Learning Objectives

1. Define consumer behavior and its importance to a successful business
2. Explain the STP marketing model
3. Define the four Ps in marketing
4. List the five steps in the consumer decision making process

Speaker

Jennifer E Seyler, MBA, MS, RDN

Founder of Business Strategy and Operation Consulting, LLC., Jennifer Seyler is vision-driven and goal-focused with a record of achievement and innovated thinking. She has 15+ years’ experience working with CPGs, commodities and non-profits, and has established a transformational leader reputation who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. Her knowledge of nutrition combined with her business acumen allows her to provide clients with a unique approach to achieve their goals.  

Seyler also spends her time running and with her family – husband Eric, Major (9) and Levi (8), and two dogs – Maxi and Sadie.