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Speaking their Language & Getting them to Change: Working with the Gen Z Athlete

This session will provide insights on how to maximize your efforts to make sure you’re being heard and understood by the Gen Z athlete.

Member Price $24.00

Nonmember Price $54.00

DPG/MIG Price $0.00


This product is free for SCAN members.

This webinar was presented live on April 21, 2020.

With an attention span of only 8 seconds, Gen Z is unlike any other generation. And as they have now become the predominant group in schools, communication can be a challenge – and breaking through with this athlete cohort to drive true change is even more challenging. This session will begin diving into the key differences in this group, providing insights on how to maximize your efforts to make sure you’re being heard and understood by the Gen Z athlete. We will then discuss how to use behavior change principles to get athletes to make actionable changes that drive long-term improvement for athletic fueling and performance.

Supported by: Gatorade Performance Partner

Learning Objectives

  1. Identify at least three characteristics that make Gen Z athletes unique
  2. List at least two strategies for success in engaging with Gen Z athletes
  3. List at least two strategies that will result in failure with fueling and hydrating Gen Z athletes


Sterling Brown
Director of Character Development,
Kennesaw State University

Sterling Brown is the Director of Character Development at Kennesaw State University. He is responsible for helping student-athletes develop the fundamentals of character that will serve and guide them throughout and following their playing careers.

Sterling has spent the last 22 years mentoring and developing leaders in the world of athletics. He brings a breadth of experience and depth of passion to every event with student athletes and coaches.

Release Date: April 21, 2020


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