This product is free for DBC members.
This webinar was presented live on September 2, 2020.
How can your messages stand out amidst the noisy sea of nutrition information? Whether you are pitching a television producer or creating content for your own social media platform, creating meaningful messages helps ensure your audience finds you valuable.
In this 60-minute online webinar, learn from media pro Dawn Jackson Blatner, RDN as she describes her trusted how-to's for creating powerful content for traditional and social media. Then, with a case study, watch Dawn's process as she develops a creative content pitch to communicate evidence-based messages. Walk away feeling empowered to create meaningful media messages of your own!
CPE Level: 2
Learning Need Codes: 1090, 1130, 1140, 7120
Performance Indicators: 2.1, 11.2, 11.4
- Simplify broad or complex nutrition messages into memorable sound bites
- Evaluate impressiveness of messages using the "Know-Feel-Do" Checklist
- Create a creative content pitch idea using nutrition evidence
Dawn Jackson Blatner, RDN, CSSD, LDN
Dawn Jackson "DJ" Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics. She is the author of two books: The Flexitarian Diet, ranked a top plant-based diet by US News & World Report and her newest book, The Superfood Swap. Dawn is on the advisory board of SHAPE magazine and is a celebrity diet consultant for PEOPLE magazine. She is a trusted expert appearing regularly in local and national media outlets such as The Today Show and Good Morning America. She recently starred in (and won!) the hit primetime reality TV show on ABC called, My Diet Is Better Than Yours. Dawn worked as the head dietitian for the Chicago Cubs for 10 years and is a former national media spokesperson for the Academy of Nutrition & Dietetics. She owns a nutrition consulting & communications business in Chicago with a focus on real food, more fun, and no b.s.