This product is free for DBC members.
This webinar was presented live on November 20, 2018.
From private practice to regulatory to communications, a strategic plan can provide your business with a vision and intentional path to success. Developing a strategic plan can be challenging, especially when many people feel that they "just don't know how to get started". This webinar will focus on practical ways of viewing the process of strategic planning, its value to your business and/or organization, and ways to best communicate your plan.
Learning Need Codes: 1070, 1010, 7180
Performance Indicators: 3.1.7, 2.2.3, 1.2.1, 4.1.3
- Identify why a strong strategy is essential for business success.
- Define the strategic planning process.
- Identify tools and techniques to gather and analyze relevant data for your business.
- Understand best practices on how to communicate your strategic plan.
Sylvia Rowe, MA
Sylvia Rowe, MA is president of SR Strategy which addresses the science to communications to policy continuum on a broad range of global health, nutrition, food safety and risk issues. Ms. Rowe is also an adjunct professor at the University of Massachusetts Amherst and Tufts Friedman School of Nutrition Science and Policy. Previously, Ms. Rowe served as president and chief executive officer of the International Food Information Council (IFIC) and IFIC Foundation. During her eleven-year tenure, IFIC established itself as a leader in consumer research and consumer-based communications in nutrition, food safety, and health. Ms. Rowe has served on several Boards and Advisory Committee including being a member of the Roundtable on Obesity Solutions at the National Academy of Sciences. Ms. Rowe is also a member of the International Women's Leadership Forum and the National Press Club among other professional groups. Ms. Rowe's background in media and expertise in issues management are reflected in her professional history as a producer and on-air host of several television and radio talk shows covering social, political, and economic and consumer issues. She also previously held positions in public relations, marketing, and membership development for several diverse associations. Ms. Rowe received a bachelor's degree from Wellesley College and a master's degree from Harvard University.
Sylvia was named an honorary member of the Academy in 2016.
Moderator: Tori Schmitt, MS, RDN, LD