This product is free for DBC members.
This webinar was presented live on May 10, 2018.
With over 800 million users, Instagram is one of the top social media platforms in use today. Our speaker, Libby Rothschild, an RD who is a social media influencer and an academic content creator, and has built her following on Instagram to over 10,000 individuals in just a few months. Libby is going to share her strategies for monetizing one's products and services on Instagram as well as building an enthusiastic fan-base on this fast-growing social media platform.
Learning Need Codes: 1020, 7120, 1090, 7070
Performance Indicators: 2.1.4, 3.2.1, 3.2.2, 5.1
- Develop a social media strategy on Instagram by asking 4 questions before uploading a post onto the Instagram platform.
- Discover how to implement marketing storytelling with images to differentiate your brand and get heard by your target market.
- Develop an action plan on how to create community with your target audience in your niche.
Libby Rothschild, MS, RDN
Libby Rothschild, MS, RD, CDN, is a social media influencer and academic content creator. As an educator, Libby believes in creating an ongoing interactive dialogue about nutritional science using video to create an experience, which appeals to multiple learning styles. Libby has created an engaging dialogue on social media reaching more than 10 thousand individuals, mainly registered dietitians and nutrition students. She monetizes her brand by creating online courses that have been incorporated in health-care settings, corporate wellness institutions, and used for continuing education opportunities for registered dietitians and health care professionals. Libby received her Masters of Science in Clinical Nutrition at New York University and Bachelor of Science in Nutrition at Hunter College University. She currently works as an outpatient registered dietitian helping underserved communities in the South Bronx, New York City.
Moderator: Tori Schmitt, MS, RDN, LD