This product is free for DBC members.
This webinar was presented live on January 19, 2022.
Many dietitian business owners are familiar with the Academy of Nutrition and Dietetics Code of Ethics but may have questions about how to interpret and apply the Principle(s) that relate to the protection of their business and brand. Some of these questions include: How do you trademark your logo and business name? What can you do if someone else is using your same business name, logo, or method? What does the Code of Ethics say about topics related to branding, trademarking and marketing and what responsibilities do RDNs have in adhering to its Principles? Through an entrepreneurial RDN business owner's experience and a case study, dietetics professionals will explore how to protect their business's assets from infringement, unintentionally infringing on the work of others, and what they can do if adversity happens using the Code of Ethics as a resource and guide. Intellectual property (IP) is one of the most valuable assets of any business, including that of dietetic professionals, so this valuable webinar will be well worth your time.
CPE Level: 2
Performance Indicators: 1.1, 4.1, 11.4
- Interpret the Code of Ethics for the Nutrition and Dietetics Profession as it relates to marketing and branding of one's business.
- Evaluate ethical considerations of protecting an RDN business's intellectual property through trademark registration of their business name, slogan and/or logo, copyright registration of authored works. and protection of their business's trade secrets.
- Describe ethical dilemmas related to intellectual property that dietitian business owners may face and provide practical solutions.
Ilene Cohen, MS, RDN, CDCES, C-IAYT
Ilene is a Los Angeles based, nationally recognized Registered Dietitian Nutritionist, Certified Diabetes Care and Education Specialist and IAYT-certified yoga therapist. Ilene is a sought-after speaker and has been featured on radio, local television and in publications including Self Magazine and Yoga Journal. Ilene presented at the New York State Academy of Nutrition and Dietetics Annual Meeting in 2018, was a keynote speaker for the Austin Academy of Nutrition and Dietetics Annual Wellness Symposium 2016, and presented at FNCE® 2021 on the topic of intellectual property to protect dietitian businesses. She maintains a bicoastal group private practice, PranaSpirit Nutrition & Wellness, LLC, specializing in mind-body integrative & functional medical nutrition therapy and therapeutic yoga and is the owner of RefreshExams, LLC providing dietitian board exam preparation. Ilene currently owns various intellectual properties, including three registered trademarks and has successfully registered published works with the US Copyright Office. Through her experience as an entrepreneurial dietitian in this arena, Ilene has become an advocate of dietitians protecting their business and brand through utilizing the Code of Ethics of the Nutrition and Dietetics Profession as both a powerful source of protection and marketing tool.