A business involves the exchange of goods and services. It is the practice of making a living that includes merchandising, trading, ecommerce, and much more. Has it occurred to you that diabetes is not only a chronic disease but a business as well?
Registered dietitian nutritionists counsel, advise, and educate clients (consumers/people with diabetes, other health care professionals, students, and those in the diabetes industry) on a daily basis. RDNs chose to make a living for themselves and their families by providing diabetes and medical nutrition therapy knowledge and expertise. An important component of this decision is the passion that RDNs have for the role of MNT in the overall management of diabetes and the value of diabetes self-management education.
The ultimate goal for their clients is multifaceted: to help people with diabetes learn how to live their lives to the fullest, to educate other health care professionals in how to help consumers accomplish their own goals, and to assure that industry clients have the most appropriate and current guidance on diabetes management to create and provide the best possible products for successful management of diabetes.
This "business" can be in a traditional health care facility or may be specifically created in the vast economic world of nutrition and diabetes. We can aptly conclude that diabetes and business go hand-in-hand.
With this issue of On the Cutting Edge, DDPG was able to work with a number of business-savvy dietitians who were eager to share their wisdom and insight for this exciting issue. We hope to inspire you to expand your horizons and perhaps set new personal and professional goals as you learn more about "the business of diabetes" from our esteemed colleagues.
CPE Level: 2