Creating Content that Resonates: Tips, Trends, & Research to Support Weight Management

Recorded Webinar

Amidst boundless health information, food bloggers, and rapidly changing trends, how can dietitians deliver credible, evidence-based nutrition messages and advice to clients in a way that will inspire positive action?

  • Release Date: August 13, 2020
  • SKU WEBFCPCCRTTRSWM0820
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$24.00
Nonmember Price
$54.00

This product is free for FCP members.

This webinar was presented live on August 13, 2020.

Amidst what feels like boundless health information, food bloggers, and rapidly changing trends, how can dietitians deliver credible, evidence-based nutrition messages and advice to clients in a way that will inspire positive action? This presentation will dive into current research on weight management, explore consumer trends, beliefs and eating behaviors, and most importantly, translate this information into culinary-focused strategies for registered dietitians to effectively communicate with consumers and the media. Attendees will leave with a deeper understanding on how to approach the topic of weight management, as well as actionable and practical tips to get through to clients/consumers and inspire healthy habits in a unique and impactful way using the newest research by Hass avocados.

Sponsored by: Hass Avocado

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 2020, 2070, 3030, 9020
Performance Indicators: 13.2.7, 8.1.3, 8.4.1

Learning Objectives

  1. Identify macro- and micronutrients in avocados associated with health benefits.
  2. Utilize current research in satiety and weight management, along with consumer trends to inform evidence-based communications.
  3. Equip patients/clients with practical and actionable ways to incorporate avocados as part of a nutritious diet.

Speakers

Marisa Moore, MBA, RDN

Marisa Moore, MBA, RDN is a nationally recognized registered dietitian nutritionist and communications and culinary nutrition expert. She helps busy people get on the path to lifelong health one morsel at a time. Her integrative and practical approach to providing simple and delicious recipes coupled with science-based nutrition advice is regularly featured in the nation’s leading media outlets including CNN, the TODAY Show, Dr. Oz. Show, Women’s Health, Prevention, and many more. She is a consultant to food and nutrition companies, contributing editor for Food and Nutrition Magazine and contributor to People magazine, U.S. News and World Report, EatingWell and others.

Before launching her consultancy, Marisa worked as an outpatient dietitian, corporate nutritionist for a restaurant chain, and managed the employee worksite nutrition program at the U.S. Centers for Disease Control and Prevention (CDC). She now spends her days doing a variety of work in front of and behind the camera as a media dietitian and content creator at MarisaMoore.com.

When Marisa isn’t in front of the camera or cooking up something in the kitchen, you can find her doing yoga, salsa dancing or hanging out with her dog, Biscuit.

Zhaoping Li, MD, PhD

Zhaoping Li, MD, PhD is Professor of Medicine and Chief of the Division of Clinical Nutrition at the University of California, Los Angeles. Dr. Li completed her MD and PhD in Physiology at Bejing University. Her residency training was completed at the UCLA-VA Internal Medicine program in 1996 where she also served as Chief Medical resident. Dr. Li has been a faculty member at UCLA and VA Greater Los Angeles Health Care System since 1997. Dr. Li is board certified in Internal Medicine, and Physician Nutrition Specialist.

  • Release Date: August 13, 2020
  • SKU WEBFCPCCRTTRSWM0820