FCP Tastings Summer 2018 Newsletter: Adapting Stages of Change and Motivational Interviewing to Enhance Customer Engagement in the Retail Setting

This article will discuss both stages of change and motivational interviewing when marketing programs and services, and when interacting with customers.

  • Release Date: August 6, 2018
  • SKU NSCFCPTS18NMI
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$24.00
Nonmember Price
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This product is free for FCP members.

This article will discuss both stages of change and motivational interviewing when marketing programs and services, and when interacting with customers, either in a corporate role, in the aisle, or in conjunction with retail health programs. 

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 6010, 5410, 6020, 6070
Performance Indicators: 10.2.10, 4.1.5, 9.6.1

Learning Objectives

  1. Describe how to best interact with customers based on their stage of change.
  2. Utilize motivational interviewing style of communicating to enhance engagement with customers.
  3. Effectively use stages of change and motivational interviewing broadly in marketing and specifically in one-on-one encounters to enhance customer engagement, participation and loyalty.

Publish 2018
PDF

  • Release Date: August 6, 2018
  • SKU NSCFCPTS18NMI