Date: March 25
Time: 1 - 2 pm (Central time)
Your meals are amazing, but is your presentation falling flat? Are you finding it tough to market your meals with your new mobile feeding model? In this webinar, you will learn proven strategies to merchandise your mobile and grab & go school meals, boost participation, and amp up student satisfaction. Join Chef Sharon Shaefer from Gretna Public Schools and Malissa Marsden from Mushrooms in Schools as they cover culinary creativity and marketing school meals in the age of pandemic. Five lucky attendees will even win a FREE label maker and 2000 labels for merchandising your grab & go meals, courtesy of Mushrooms in Schools!
CPE Level: 2
Performance Indicators: 8.4.3, 11.4.5, 13.2.7
- Explain how mobile feeding and alternative meal service models combat hunger, and support universal school meals and serving more students in need.
- Define merchandising in school meals and how it fits into a broader marketing strategy of building your brand in the community.
- Identify 3 methods for enhancing the merchandising of your culinary creativity wherever your meals are served.
Malissa Marsden, SNS
Malissa Marsden has spent over 25 years in the school nutrition industry and is currently a Consultant to two Agriculture Marketing Boards and a national speaker. Malissa provides culinary training and assistance in creating recipes, meals and menus that utilize available Commercial and USDA Foods for Child Nutrition. Malissa focuses on speed scratch, simple recipes and menus that operators can utilize in their operations and that the kids will eat. Malissa has a BA and AA from Purdue University and is SNS credentialed, a member of SNA and ACDA, and is active in all school nutrition USDA efforts.
Chef Sharon Shaefer, SNS, FANS Director, Gretna Public Schools
Affectionately known as “a classically trained chef turned lunch lady.” Chef Sharon Schaefer, SNS is school chef on a journey, sharing healthy food that tastes great! Sharon is an active member of SNA serving on the SNA’s Chef's Task Force, and as NSNA's newsletter chairperson. As the founder of “Evolution of the Lunch Lady, LLC” she provides keynote and education sessions to state and national conferences. She's a graduate from The Culinary Institute of America AOS '98 and BPS '02. Through SNA Sharon has earned her level 4 certificate and holds the credentials SNS (School Nutrition Specialist). She is also a ServSafe Certified Instructor and exam proctor. Sharon proudly serves as the Director of Food and Nutrition Services at Gretna Public Schools.