Be a Better Podcaster: How To Hone Your Voice and Grow Your Audience

The what, why, and how of podcasting for nutrition and dietetics professionals. This session is for those interested in launching a new podcast or growing an existing one. With literally millions of podcasts available, how do you carve out a corner and build a devoted audience?

CPE Level: Level 1 (basic knowledge/experience)
CPEU: 1.5

Performance Indicators

• 2.2.3 Delivers accurate and credible messaging.
• 4.2.8 Evaluates the effectiveness of plans and decisions and make adjustments when needed.
• 3.1.6 Takes an active role in sharing information and knowledge.

Learning Objectives

• Outline the time commitment, equipment, and software needs of podcasting, and evaluate whether or not it is a good brand extension
• Explain the concepts of pre-launch research and planning, including outlining an episode format or template; identifying a niche audience; brainstorming potential topics; and establishing recording, editing and marketing strategies
• Prepare for the current challenges of monetization in the podcast space and brainstorm ideas about ways to leverage a podcast for value-add beyond sponsorships and ads

Moderator

• Brierley Horton

Speakers

• Regan Jones
• Carolyn Williams