There is no doubt we live in a 7-second sound bite world where buzz words and grandiose claims get the most clicks and likes. Nutrition professionals are in the best position to share evidence-based information with their patients, clients and followers to promote sound nutrition and combat the misinformation noise.

However, have you ever thought about what you can and cannot say? Or how it resonates with different populations? With false advertising lawsuits in the food and beverage industry continuing to emerge, nutrition professionals need to be diligent of the promises and language they use when promoting products.

This session will cover recent litigation by the Food & Drug Administration, USDA's Agriculture Marketing Services and the Federal Trade Commission that all nutrition professionals need to know about. Experts will share how to navigate creating accurate, truthful, and compelling communications and how to avoid being a target for litigation. This session will be especially relevant for nutrition professionals who are expressing their own brands on social platforms and for those who are working with industry partners.

Planned with the Food and Culinary Professionals Dietetics Practice Group