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Adapting Nutrition Practice to Capture and Maintain Gen Z and Young Adult Clients

Adapting Nutrition Practice to Capture and Maintain Gen Z and Young Adult Clients | Person playing with phone while sitting at table

Adapting Nutrition Practice to Capture and Maintain Gen Z and Young Adult Clients

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Non-Member $54.00

Date: October 30
Time: noon-1 p.m. (Central)

Nutrition is an evidenced-based practice, which means as information becomes available nutrition care evolves. In the modern age clients are constantly being inundated with more and more information regarding health and wellness. Similarly, more non-dietitian individuals are entering the field of nutrition care and competing with RDs in the form of social media influencers, health coaches, wellness gurus, etc.

Generation Z (Gen Z) are individuals born after 1996 into the 2000s. Capturing and retaining young adult clients means being able to understand their perspectives on nutrition and health, how they're receiving nutrition information, and who they are getting information and education from.

Being culturally competent and adapting practice to provide individualized, tailored nutrition care also means appreciating how these perspectives are different from other age demographics. Using a DE&I lens, this presentation will provide tips and tricks for evolving nutrition practice in order to expand one's young adult client-based in the newly competitive nutrition market.

Product Publish Details

Release Date: October 30, 2024

SKU: WENANP1030

CPEU: 1 (pending)

Learning Objectives

  • Define Gen Z age demographic.
  • Take-away at least two changes of practice for working with young adult clients/Gen Z clients.
  • Define intersectionality as it relates to providing client-centered, individualized nutrition care.

Performance Indicators

  • 1.7.2 Recognizes the importance of diversity, orientation, social and cultural norms that may have an impact on individuals, groups and plans of care.
  • 2.1.1 Applies cultural humility and competence, and consideration for social determinants of health in a variety of settings (eg, healthcare, education, business) to show respect for individuals, groups and populations.
  • 10.1.1 Demonstrates and applies age-appropriate education principles.

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Jay Patruno, MS, RDN, LDN, CPT, CNC

Speaker

Jay Patruno (he/him/his) is a registered dietitian currently living in West Palm Beach, Florida. Jay completed his DPD at Boston University; DI at Brigham and Women's Hospital in Boston, Mass.; and graduate coursework through Johnson and Wales University. Through most of his career Jay has been an advocate and resource for increasing diversity, equity, and inclusion education and awareness for the dietetics profession. He has previously presented on such topics at FNCE® 2020, and regularly speaks to practicing dietitians, dietetic interns, and nutrition students about ways to enhance their practice through cultural humility and awareness. Jay currently works as the registered dietitian for Florida Atlantic University, serving all students across their Southeast Florida campuses, as well as follows a caseload of eating disorder clients for NourishRX.

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