From Expert to Authority: The Secret Ingredient for Maximizing Impact and Influence

This product is free for AAPI MIG members.

This webinar was presented live on March 21, 2024.

As nutrition professionals, we are considered nutrition experts with high-level knowledge and skill. However, we are not always perceived as trusted nutrition authorities who can influence thought, opinion, and behavior. This webinar uncovers the key skill that transforms experts into authorities who are ethical and effective.

CPE Level: 2
CPEU: 1

Performance Indicators:

• 1.1 Identifies with and adheres to the code of ethics for the profession.
• 2.1 Utilizes appropriate communication methods and skills to meet the needs of various audiences.
• 6.1 Leads, manages, and/or participates in quality improvement and customer satisfaction activities to improve delivery of services.

Learning Objectives

• Compare and contrast being an expert and an authority and identify the one key skill that transforms experts into authorities.
• Describe the ethical responsibilities for practicing as a food and nutrition authority.
• Describe how to attain and practice the skills necessary to become a food and nutrition authority.

Speaker

Barbara J. Mayfield, MS, RDN, LD, FAND

Barbara Mayfield is the Founder and President of Nutrition Communicator, LLC, where she leads nutrition professionals to become confident and compelling communicators. Barb served as editor for Communicating Nutrition: The Authoritative Guide, published by the Academy of Nutrition and Dietetics, leading a team of 57 experts in nutrition communication. This book is a legacy of her years on the faculty of the Nutrition Science Department at Purdue where she taught future nutrition professionals to be effective nutrition communicators. Prior to teaching, Barb worked as an early interventionist, high-risk nutrition counselor, breastfeeding coordinator, local WIC program coordinator, long-term-care consultant, and private practice dietitian. Barb led Noteworthy Creations, Inc., a company dedicated to high quality nutrition education resources for 17 years. She’s published books and curricula for preschoolers, early elementary, high school, college, and professional audiences.

Barb received a B.S. in Dietetics from Purdue and an M.S. in Human Nutrition from Cornell. She received multiple teaching awards at Purdue, was named Outstanding Dietetics Educator by the Indiana Academy and the Nutrition and Dietetic Educators and Preceptors. In 2018 she was inducted into the Purdue Nutrition Science Hall of Fame and in 2019 was named Indiana’s Outstanding Dietitian. Earlier in her career, she received the Academy’s RYDY Award, and Purdue Alumni’s Outstanding Young Professional Award. Barb and her husband Joe are the parents of 3 grown children and 6 grandchildren.