This product is free for DBC members.
This webinar was presented live on June 26, 2023.
This webinar will address how "clean label" is a popular, tossed around catch-phrase, and explore the significance of what it really means to those who influence consumer food choices. Brand marketers, public health advocates and health care practitioners all feed into messaging; yet the perception for various consumer psychographic subpopulations may be relative to different product categories. What are dietitians advising their patients and clients in counseling and how does this affect what food manufacturers believe responds to preferences? Most importantly, how significant is "clean" eating for health considering nutrient composition and toxicology?
CPE Level: 1
Performance Indicators: 2020, 2030, 8018
- Recognize how perception of "clean label" is influenced
- Identify the significance of "clean label" for various consumer segments
- Understand the importance of appropriately addressing "clean label" concerns relative to valid health
Lauren Swann, MS, RD, LDN
Lauren Swann specializes in marketing communications and regulatory affairs, advising on issues that arise at the intersection of food policy, marketplace trends and public health priorities. She's worked in food labeling regulations compliance and the technical substantiation of food, beverage, restaurant menu and dietary supplement claims with consideration for how branded product positioning influences consumer perception.