Strategic Communications: Knowing What to Say and How to Say It

This product is free for DBC members.

This webinar was presented live on November 17, 2022.

Strategic communication is essential for any student, intern, and professional who wants to go a step higher in his/her career. Knowing what to say and how to say it can make or break a relationship, a job promotion, and your business. This webinar teaches you the tips and common mistakes of communicating effectively, ultimately helping you come out on top. Learning how to think on your feet and respond confidently is key to becoming a successful professional in any area of business.

CPE Level: 1, 2
CPEU: 1
Performance Indicators: 2.1.1, 2.1.2, 2.2.3

Learning Objectives

• Identify several techniques to successfully think and communicate in high pressure situations.
• Recognize 10 barriers to communicating electively and how to prevent them.
• Understand how to use bridging to handle difficult and unfamiliar questions to successfully communicate key messages.

Speaker

Amy Goodson, MS, RD, CSSD, LD

Amy Goodson, MS, RD, CSSD, LD is a registered dietitian and Certified Specialist in Sports Dietetics. She focuses on overall health, wellness and sports nutrition. Amy has worked with the Dallas Cowboys, Texas Rangers, TCU Athletics, FC Dallas Soccer, the NBA G League, many PGA Tour players, as well as with thousands of middle school, high school and endurance athletes. She is the author of The Sports Nutrition Playbook, a play-by-play on sports nutrition for athletes, parents, coaches and trainers. Amy is also the co-author of Swim, Bike, Run, Eat and nutrition contributor to retired NFL Player Donald Driver’s book, The 3-D Body Revolution. She owns Amy Goodson RD Courses, a business designed to help dietetic students, interns, and new registered dietitians determine and take the steps necessary to reach their dream career.

With a bachelor’s degree in communications and a master’s degree in exercise and sports nutrition, Amy is passionate about marrying the two to provide quality, science-based nutrition information through speaking, media, writing and consulting. Amy is a media spokesperson for many brands and has over 1300 media placements in a variety of TV, radio, and print outlets and is on the Medical Expert Board for Eat This Not That.