Your Story Your Brand

This product is free for MFNS members.

This webinar was presented live on January 17, 2023.

Join us for an exciting session on building a dining brand for your department, as well as for your own personal brand. Presenting a well-defined statement will help you differentiate your uniqueness in a way that your patients, residents, customers and guests value & appreciate. An original and appealing brand can even help to build workplace culture for your team. Examples of existing dining brands, key components to include in yours, and ideas to enhance the overall culinary experience will be shared. Tips for creating, developing & communicating your own personal brand will be highlighted as well. After all, it's your story, your brand, and your opportunity to share it with others.

CPE Level: 2
CPEU: 1
Performance Indicators: 11.3.7, 11.4.1, 11.1.5

Learning Objectives

• List examples of dining brands that differentiate, provide value and elevate the guest experience
• Identify essential components to creating an authentic brand, both personally and for your dining program
• Implement strategies to share your story and your brand with relevant audiences

Speakers

Amanda Goldman, MS, RD, LD, FAND

Amanda Goldman, MS, RD, LD, FAND obtained her B.S. in Dietetics from Miami University and her M.S. in Clinical Nutrition from the University of Kentucky. She completed her dietetic internship at the University of Kentucky Hospital. Amanda is currently the Healthcare Industry Sales Strategist for Gordon Food Service. In this role, she utilizes her background to serve as a segment customer operational and financial subject matter expert for the national healthcare sales team. Prior to this position, Amanda was the System Director for the Catholic Health Initiatives Food & Nutrition Services national program. Concurrently, she worked as the Director of Diabetes & Nutrition Care for CHI Saint Joseph Health in Kentucky. Amanda is a Past Chair of MFNS and is also a Past-President of the Kentucky Academy of Nutrition and Dietetics.

Dana Fillmore, RD

Dana Filmore, RDN, received her BS in Dietetics from Eastern Michigan University. She is the Healthcare Marketing Manager for Gordon Food Service where she provides industry guidance shaping sales and marketing strategy within the healthcare and senior living segments, assuring relevant products, tools and solutions to meet customer business needs. Dana has served in various capacities for national nutrition and foodservice industry associations, including Past Chair for DHCC, Delegate at Large for the ANFP, and Business Partner Director for Michigan Association of Healthcare Foodservice.