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Put Your Playbook in Action: Know What You Bring to the Field

Learn how to prepare yourself for your career, how to highlight your unique and valuable skill set, and put them in action!

Member Price $24.00

Nonmember Price $54.00

DPG/MIG Price $0.00


This product is free for SHPN members.

Just like you prepare sport teams for games, you also need a plan-of-action for your career. Knowing who you are and what skills you specifically bring to the field can help you stand out from others. In this 90-minute, online education session with Jennifer Seyler, CEO of Business Strategy & Operation Consulting, you will learn how to prepare yourself for your career, how to develop strategic objectives and choose an attractive audience to market, be able to define value in relation to your customer, draft messaging around your value, and market yourself.

CPEU: 1.5
CPE Level: 2
Performance Indicators: 2.1.3, 3.2.2, 4.1.1, 4.2.7

Learning Objectives

  1. Define strategic and operational plans
  2. Create strategic objectives
  3. Identify your transferable and career readiness skills 
  4. Define your value
  5. Determine your target audience and respective needs
  6. Identify and construct messages 
  7. Position yourself within various marketing channels


Jennifer E Seyler, MBA, MS, RDN

Founder of Business Strategy and Operation Consulting, LLC. Jennifer Seyler is vision-driven and goal-focused with a record of achievement and innovative thinking. She has 15+ years’ experience working with CPGs, commodities and non-profits, and has established a transformational leader reputation who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. Her knowledge of nutrition combined with her business acumen allows her to provide clients with a unique approach to achieve their goals.  

Seyler also spends her time running and with her family – husband Eric, Major (9) and Levi (8), two dogs – Maxi and Sadie, and two guinea pigs - Lightning and Thunder.

Release Date: July 11, 2022


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