Messaging Matters: Crafting Relatable Content That Inspires Consumers to Act

For RDNs and NDTRs to build their credibility as trusted resources and inspire improvements in consumer health and well-being through food and nutrition, they must create and communicate evidence-based, effective messages that reach audiences where they are. Clear, memorable messages are imperative in order to stand out in today's information-saturated communications environment. Join this session to learn from a strategic communications expert about the nuts and bolts of message development, with an emphasis on crafting engaging, relatable messages to be communicated through digital channels, particularly social media. You'll also see specific examples of how these messaging strategies were applied to create consumer-facing digital content about new early childhood nutrition recommendations from Healthy Eating Research, a national program of the Robert Wood Johnson Foundation.

CPE Level: Level 2 (intermediate knowledge/experience)
CPEU: 1.5

Performance Indicators

• 2.1.1 Assesses the communication needs of individuals, groups and populations to provide effective communication.
• 2.2.3 Delivers accurate and credible messaging.
• 2.1.5 Evaluates the effectiveness of communication methods used to ensure understanding of presented information

Learning Objectives

• Explain the importance of messaging and list the key elements of a message
• Describe the primary types of messages that RDNs and NDTRs can use to communicate information, convey its urgency, and inspire consumers to act
• Apply strategies for translating scientific information into relatable, action-oriented consumer-facing messages delivered via social media platforms

Moderator

• Emily A. Callahan, MPH, RDN

Speakers

• Megan M. Lott, MPH, RDN
• Elizabeth B. Wenk, MA