College students spend an average of three hours daily on social media platforms (Campus Solutions Blog, 2020). This session will explore best practices for using social media to recruit and retain dietetics students, based on research conducted at a Midwestern university.
Participants will gain insights applicable to any organization looking to leverage social media for nutrition education or marketing nutrition services. Presenters will share their experiences adapting social media projects in the workforce, aiming to disseminate accurate nutrition information while positioning RDNs as the trusted nutrition experts.
The session will also include sample assignments that align with curriculum standards, teaching students about the role of social media in dietetics. Additionally, attendees will learn strategies for increasing social media outreach and analyzing what makes a post "popular."