Leveraging Social Media Data to Drive Impact in Dietetics Education
Leveraging Social Media Data to Drive Impact in Dietetics Education
Your Price $10.00 - $54.00
| Membership Type | Pricing |
|---|---|
| Member | $24.00 |
| Non-Member | $54.00 |
| Student | $10.00 |
College students spend an average of three hours daily on social media platforms (Campus Solutions Blog, 2020). This session will explore best practices for using social media to recruit and retain dietetics students, based on research conducted at a Midwestern university.
Participants will gain insights applicable to any organization looking to leverage social media for nutrition education or marketing nutrition services. Presenters will share their experiences adapting social media projects in the workforce, aiming to disseminate accurate nutrition information while positioning RDNs as the trusted nutrition experts.
The session will also include sample assignments that align with curriculum standards, teaching students about the role of social media in dietetics. Additionally, attendees will learn strategies for increasing social media outreach and analyzing what makes a post "popular."
CPEU: 1.50 (Valid Until September 16, 2028)
Learning Objectives
- Tailor messaging on social media platforms using data analytics to maximize outreach to target audiences, gain interactions, engage a variety of audiences and recruit followers.
- Analyze data analytics of several types of posts and utilize best practices to create an engaging posts for participants' use.
- Connect social media with the advancement of the dietetics profession while highlighting dietetics education, and meeting accreditation standards (KRDNs and CRDNs).
Performance Indicators
- 3.1.3 Tailors messages and communication methods to meet the needs of target audiences.
- 4.2.4 Encourages others to engage in personal and professional development activities for career growth and skill enhancement.
- 6.3.1 Complies with legislative requirements and organizational policies for collecting, using, maintaining, storing, sharing and appropriately destroying personal health information.
Tara Stulce, MPH, RDN/LD
Moderator
Natalie Allen, MEd, RDN, LD
Speaker
Sarah Murray, PhD, RDN, LD
Speaker
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