The Food As Medicine movement continues to gain momentum. The White House Conference on Hunger, Nutrition and Health in 2022 has increased the awareness of Food As Medicine and fueled an increased effort supporting the implementation of programs to end hunger and reduce nutrition related chronic disease. The Academy's definition of Food As Medicine supports four focus areas that promote food as: preventative medicine, medicine to treat disease, medicine to improve food security and medicine to promote food safety.

What do consumers feel when they hear "food as medicine" and who do they trust most when making decisions about food? How do they talk about food and health and who do they believe? Do different segments of the population have different belief systems that drive behavior?

This session will dive into two current (2025) US consumer research studies that evaluate knowledge and beliefs regarding Food As Medicine and who they trust most to provide information about food, nutrition and health. We’ll explore how these insights can shape approach as nutrition professionals, helping us build trust to better communicate and connect with our patients and clients looking to make nutrition changes for health.

Planned with the Food and Culinary Dietetic Practice Group