The wellness market is valued at more than $480 billion. As consumers become more health savvy, they look to brands and manufacturers for transparent, authentic and trustworthy products and services. The rise of social media wellness influencers and a plethora of online health information has created challenges for the public.

Research suggests that consumers want a "trusted guide" to help them make more informed wellbeing-related purchases, with 56% of consumers surveyed saying recommendations from health experts matter most. As experts in food and nutrition, registered dietitians are primed to work with industry partners that ultimately provide consumers with trustworthy and authentic information rooted in science.

In this session, two registered dietitians share their experience and tips for bridging the gap between business goals and nutrition science, establishing dietitians as nutrition experts and building relationships with other professionals, while upholding our code of ethics.