Search isn’t what it used to be, and if your strategy has not evolved, your visibility may be vanishing. With AI-generated summaries, platform-specific algorithms, and Gen Z turning to social media over traditional search engines, it’s clear that discoverability now depends on more than keywords.

This session explores how artificial intelligence and evolving search behaviors are transforming what it means to be visible online. From search engine algorithm updates to the rise of generative AI tools and search engine overviews, this session will break down how these technologies find, cite, synthesize and prioritize content. Attendees will gain a deeper understanding of the changing digital landscape and walk away with advanced strategies to optimize content for AI models and search engines, as well as consider cross-platform marketing to enhance digital presence.

Planned with the Committee for Lifelong Learning