Influencing with Integrity: FTC Disclosure for Nutrition Communicators
Influencing with Integrity: FTC Disclosure for Nutrition Communicators
Your Price $0.00 - $54.00
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|---|---|
| Member | $0.00 |
| Non-Member | $54.00 |
Date: November
Time: Noon to 1 p.m. Central time
In an era dominated by digital platforms and social media, RDNs have been actively participating in online endorsements and brand partnerships. While these opportunities have been financially rewarding, it's important to remember the Federal Trade Commission's longstanding principles of "truth in advertising" encompass online endorsements and influencer marketing on popular platforms such as TikTok and Instagram.
As digital and social media continue to shape consumer preferences and drive purchasing decisions, it's crucial to understand the FTC's endorsement guidelines, what constitutes compensation, the nuances of disclosure, and the legal and ethical implications of endorsement practices to ensure compliance with the law and to maintain the ethical standards of the dietetics profession.
This webinar will empower nutrition professionals with the knowledge to embrace opportunities with confidence and to adopt best practices when collaborating with organizations and brands in the dynamic online influencer space.
CPEU: 1.00 (Valid Until October 15, 2029)
Learning Objectives
- Describe how guidelines are enforced by the FTC, as well as legal and ethical considerations for nutrition and dietetics practitioners.
- Identify examples of compensation, endorsements, disclosure and other requirements as defined by the Federal Trade Commission.
- Describe the historical shifts and current state of audience perceptions and expectations in the influencer space with respect to transparency, integrity and trust, including the definition of “influencer.”
Performance Indicators
- 1.5.5 Demonstrates professional behaviors and professional boundaries when using various media and online platforms.
- 2.3.4 Identifies opportunities for mutually beneficial partnerships with individuals or organizations with shared visions.
- 3.1.1 Assesses the communication needs of individuals, groups and populations to provide effective communication.
Janet Helm, MS, RDN
Speaker
Janet Helm, MS, RDN, is a Chicago-based registered dietitian nutritionist who has spent her career at the intersection of nutrition science, culinary trends, and the stories we tell about what we eat. Immersed in the issues impacting today’s food system, Janet is a sought-after speaker on food trends at national conferences and has discussed the latest nutrition topics in the media, including segments on Good Morning America, Today and CNN.
She also frequently writes about food trends for various publications including Today's Dietitian magazine where she is a Trend Watch columnist.
Janet has held numerous leadership positions with the Academy of Nutrition and Dietetics, including serving as a national media spokesperson. She is a recipient of the Academy's Media Excellence Award and is a contributor to Communicating Nutrition: The Authoritative Guide, the Academy's book on nutrition communications.
With 20+ years' PR agency experience helping food and beverage brands and agricultural commodity boards intersect with food culture and tell their story, Janet recently started her own consultancy called Food at the Helm.
As a contributing writer, her work has appeared in Eating Well, All Recipes, Health, Cooking Light, Chicago Tribune, U.S. News & World Report, WebMD and Huffington Post.
Raymond Panneton, JD
Speaker
A native of Fort Hood, Texas, Raymond L. Panneton represents clients nationwide facing complex business and intellectual property litigation, including non-compete violations, breach of contract matters, and fraud and misrepresentation.
Named one of "Houston's Top Lawyers" by H Texas Magazine and "Young Lawyer of the Year" by the Bell County Bar Association, he is an active member of the Bar — holding senior leadership positions within the American Bar Association and the American Bar Association Young Lawyers Division. Raymond is also a fellow of both the American Bar Foundation and the Texas Bar Foundation.
Raymond earned his J.D. from the Texas Southern University – Thurgood Marshall School of Law. Prior to law school, he attended Baylor University's Honor College, obtaining his Bachelor of Arts degree in Political Science, as well as minors in Church-State Studies and Criminal Justice.
Denise Johnson, JD
Speaker
Denise is a seasoned trial lawyer who represents companies and individuals in civil litigation matters across the country in state and federal courts. Denise also represents companies in international and domestic arbitration proceedings with a focus on injunctive relief matters. She focuses on simplifying complex legal and factual issues to make them understandable for decision-makers.
In addition to her litigation practice, Denise advises nonprofit organizations, including professional societies, private accreditation bodies and trade associations. Her experience in this area includes representing accrediting bodies and educational institutions in accreditation matters, advising ethics committees and providing counsel tailored to the unique needs of associations, particularly in the areas of ethics and compliance.
In addition to ultimately realizing the client's objective, Denise has recovered millions of dollars of judgments in the U.S. and Denise serves as co-chair of the firm's Women’s Initiative, serves on the Women's Initiative Task Force and is a member of the Diversity and Inclusion Committee.
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