Food with a Purpose - Setting the Stage for Media Appearances

This product is free for FCP members.

This webinar was presented live on September 22, 2021.

Do you know how to "set the stage" using food as your prop? Mastering simple food styling techniques for media appearances will improve not only your credibility, but the experience for viewers as well. This webinar will teach the techniques and tips to create memorable visual food experiences to use for media placements and is appropriate for anyone interested in basic food styling, food demonstrations and/or media appearances.

CPEU: 1.0
Performance Indicators: 8.4.2, 1.3, 13.2.7

Learning Objectives

1. Effectively utilize food-styling techniques for a more impactful media experience.
2. Creatively arrange food/recipes for on-set and virtual media placements.
3. Strategize food demonstrations to ensure proper flow and news anchor involvement.

Speaker

Chef Sara Haas, RDN

Sara is a food and nutrition expert with formal training in culinary arts. She has been a registered and licensed dietitian since 2002 and a professional chef since 2008. Working as a freelance writer, recipe developer, media authority, and consultant dietitian/chef, her clients include Eating Well Magazine, Shape Magazine, Leo Burnett Advertising Agency, Wonderful Brands, Kraft Foods, Cabot Cheese, Diabetic Living, parents.com, Food and Nutrition Magazine, The Academy of Nutrition and Dietetics, and Plan to Eat. She is the author of the Taco! Taco! Taco! cookbook and co-author of the Fertility Foods Cookbook. Sara is also a past Academy of Nutrition and Dietetics National Media Spokesperson, lending her talents to all forms of media, and has been featured in Shape Magazine, U.S.A. Today, The Wall Street Journal, The Huffington Post, epicurious.com, BabyCenter.com, Glamour Magazine, O Magazine and Today's Dietitian Magazine. As part of her tenure as spokesperson, Sara had the unique opportunity as the voice of the "Eating Right" minute, where she publicized key nutrition messages on WBBM Newsradio 780 AM and 105.9 FM.