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Infographics: A Mental Model to Increase Engagement

Webinar

Infographics: A Mental Model to Increase Engagement

Your Price $0.00 - $54.00

We create infographics or data visualizations because we want to have an impact — give someone new information, change someone's mind, change someone's actions. Before we can make an impact, we need the reader to *engage* with our graphics. But how? Do we lean into storytelling, clarity, illustration, or beauty? In this talk, Alli will share the mental model that she uses to guide her decision-making to make graphics more engaging to the wide variety of audiences you will encounter.

Product Publish Details

Release Date: December 9, 2021

SKU: WEBNIIAMMTIE1221

CPE Level: 2

CPEU: 1.00

Learning Objectives

  • Identify the step we often skip between creating graphics and making an impact.
  • How to engage different kinds of audiences by tweaking your graphics.
  • How to convince your team to buy into these engagement strategies.

Performance Indicators

  • 2.1.1 Assesses the communication needs of individuals, groups and populations to provide effective communication.
  • 2.1.3 Tailors messages and communication methods to meet the needs of target audiences.
  • 5.1.3 Seeks guidance from technology advisors or experts when requirements are beyond competence.

Placeholder Headshot

Alli Torban

Speaker

Alli Torban is an Information Design Consultant in Washington, D.C. and a leading voice in the field of data visualization where she helps researchers get more engagement with their work. Her academic background is in mathematics and geospatial intelligence, and she began her career as an analyst for government clients including the FBI and The Joint Chiefs of Staff. She's the host of the popular podcast Data Viz Today, which has been downloaded over 150,000 times. Her work has been featured in the likes of Washingtonian Magazine, ACM Communications Magazine, and Nathan Yau's Flowing Data, and she's been published three times in the Data Visualization Society Journal. Alli has been a keynote speaker for conferences around the world, and currently she consults with companies big and small to solve their information design challenges. In her spare time, she loves designing tessellations and reading to her two young daughters.

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