Communicating with Conviction

This product is free for SHPN members.

This webinar was presented live on December 20, 2021.

Effective and engaging communication is the key to impactful education. The internet, print media and television can be rife with misinformation, scare tactics and underrepresentation when it comes to nutrition communications. Registered dietitians should be the media go-to for nutrition-related topics, yet we are not always the messenger.

Media training can help RDNs develop communication strategies that resonate with relevance, create inclusive messages that meet clients and consumers where they are, showcase the science with sizzle and gain comfort in addressing tough topics.

CPEU: 1.5
CPE Level: 2
Performance Indicators: 2.1.1, 2.1.2, 2.1.3, 2.1.4, 2.1.5

Learning Objectives

1. Identify strategies to communicate science-based information while combatting misinformation
2. Apply effective pitching and concise message mapping concepts across multiple forms of communication
3. Construct inclusive messaging based on culture, budget, culinary ability and nutrition knowledge

Speaker

Leslie Bonci, MPH, RDN, CSSD, LDN

Leslie J. Bonci, MPH, RD, CSSD, LDN, is a registered dietitian, board certified specialist in sports dietetics, nationally and internationally recognized speaker and is the owner of Active Eating Advice- be fit, fed, fearless- a nutrition consulting company and co-founder of Performance365- a sports nutrition consulting company. She is currently the sports nutrition consultant for the 2020 Super Bowl Champion Kansas City Chiefs. Leslie was the director of sports nutrition at the UPMC Center for Sports Medicine for 16 years. She has authored numerous chapters for sports medicine and sports nutrition manuals. Performance 365 provided the sports nutrition services for the inaugural season of the XFL and also the new FCF league.

Leslie was a spokesperson for the Academy of Nutrition and Dietetics for 8 years and she does the annual media training for the new spokespeople. She has done countless media interviews for national and international television and radio programs as well as print and online publications. She is a consultant to industry and a spokesperson for industry partners.