Effective, Ethical and Professional Use of your Social Media Platform to Inform

This webinar is free for SHPN members.

This webinar was presented live on May 4, 2022.

Proficiency in social media can increase our reach in education and communication as well as increasing professional opportunities. Being impactful with social media posts is more than the number of like and followers, as a registered dietitian/nutritionist you represent the profession with every post you make. Combatting disinformation and misinformation and applying critical thinking must be a key component of social media communication. This session will explore the dos and don'ts of social media efficacy and effectiveness through a communications and ethical lens. The rules of engagement should encompass civility, transparency, professionalism, ethics, disclosures, disclaimers, and attributions. How can you message with relevance, compassion, inclusivity, and diversity to engage, empower and impact your audiences?

CPEU: 1.5 (This webinar satisfies the CDR ethics requirement.)
CPE Level: 2

Learning Objectives

1. Define importance of transparency when on social media
2. List when and how to identify sponsorship or financial benefits of products used in recipes or in messaging.
3. Describe the Code of Ethics (i.e., the Code) and its crucial importance to professional practice.
4. Outline best practices for use of the Code in dietetics practice, including how to accurately communicate science, tempered with a personal understanding of that science.
5. Identify potential Code violations and detail recommended and ethical response.
6. Renew your personal commitment to ethics and professionalism.

Speakers

Connie Diekman, M.Ed., RD, CSSD, LD, FADA, FAND

Connie Diekman, M.Ed., RD, CSSD, LD, FADA, FAND is a Food and Nutrition Consultant in St. Louis, Missouri. Diekman is the former Director of University Nutrition at Washington University in St Louis, a Former President of the Academy of Nutrition and Dietetics and a former chair of the American Heart Association – Missouri affiliate. She is also a former Chair of the Weight Management Dietetic Practice Group, a subunit of the Academy of Nutrition and Dietetics.

Diekman worked as a television nutrition reporter for close to 15 years, working for the NBC, CBS and finally, the Fox affiliates in St Louis, Missouri. For fifteen years Diekman was the voice of the Eating Right minute which aired on radio station WBBM in Chicago. She continues to be quoted regularly by the media on food and nutrition issues.

Diekman works with the food industry, restaurants, and commodity groups as they develop platforms around nutrition by providing guidance that ensures messages that are develop reflect the science of food and nutrition.

Diekman is the author of The Everything Mediterranean Diet Book: All You Need to Lose Weight and Stay Healthy! and the book SuperFood Nuts.

Honors received include the Academy of Nutrition and Dietetics Medallion award, the Alumni Distinguished Service Award from Fontbonne University, the Outstanding Dietitian of the Year Award from the Missouri Dietetic Association, the Recognized Young Dietitian of the Year from the Missouri Dietetic Association, and the Dr. Arthur Strauss Award, from the American Heart Association – St. Louis.

Leslie J. Bonci, MPH, RD, CSSD, LDN

Leslie J. Bonci, MPH, RD, CSSD, LDN is a registered dietitian, board certified specialist in sports dietetics, nationally and internationally recognized speaker and is the owner of Active Eating Advice – be fit, fed, fearless – a nutrition consulting company and co-founder of Performance365 – a sports nutrition consulting company. She is currently the sports nutrition consultant for the 2020 Super Bowl Champion Kansas City Chiefs. Leslie was the director of sports nutrition at the UPMC Center for Sports Medicine for 16 years. She has authored numerous chapters for sports medicine and sports nutrition manuals. Performance 365 provided the sports nutrition services for the inaugural season of the XFL and also the new FCF league.

Leslie was a spokesperson for the Academy of Nutrition and Dietetics for 8 years and she does the annual media training for the new spokespeople. She has done countless media interviews for national and international television and radio programs as well as print and online publications. She is a consultant to industry and a spokesperson for industry partners.