Decoding Sustainability Labeling: Regulations, Marketing, Feelings, and Facts

Now more than ever, consumers are interested in learning about sustainability and how their favorite products may support their health and the planet. From the socks you buy to the food you purchase, companies are trying to communicate about sustainability initiatives on packaging, and across their digital platforms. But what do some of these terms and certifications mean? Do they support people's values while providing value? In this session, we will explore popular sustainability-related words and phrases such as "carbon neutral," "regenerative agriculture," "net zero certification," "animal welfare" (e.g., "responsibly sourced," etc.) and more! This interactive panel will guide attendees through different perspectives of sustainability-related messaging, including consumer trends, marketing, communication on product packaging, and purchasing. Additionally, this session will provide action steps on how to address common questions and misconceptions for diverse audiences, and speakers will describe how RDNs and NDTRs can play an important role in helping patients and clients make informed decisions based on current science.

Planned by the Academy's Committee for Lifelong Learning

CPE Level: Level 2 (intermediate knowledge/experience)
CPEU: 1

Performance Indicators

• 12.2.10 Examines the impact of global food supply and sustainability in order to identify target population needs and barriers.
• 11.2.1 Evaluates product characteristics, ingredients and claims in order to ensure accuracy and compliance with regulatory requirements.
• 12.4.1 Communicates with stakeholders using agricultural terminology and concepts.

Learning Objectives

• Define common sustainability-related language used on product packaging and restaurant menus in order to help patients and clients make informed decisions about their food and beverage choices.
• Explain how trends, lack of knowledge, and common misconceptions of sustainability in regard to foods and beverages may contribute to confusion regarding their collective impact on personal and planetary health.
• Demonstrate ways that RDNs and NDTRs can become more informed and help educate patients and clients on sustainability concepts and language, and provide action steps to help align audiences' values, personal preferences, and health goals as they make their food and nutrition decisions in stores and restaurants.

Moderator

• Kathryn Lawson, MS, RDN

Speakers

• Kimberly Kirchherr, MS, RDN, LDN (IL), FAND, NASM-CES, CAE
• Jennifer Heidel, MS, RDN, LDN
• Bridget Hegg, RDN, MBA